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Star Wars action figures: 40 years of memories.

Pop Culture Uncovered

If you can imagine (or remember) a time when Star Wars wasn’t a household name, and the space western was considered something of a gamble to produce and fund, you might somehow understand how 20th Century Fox was able, with a straight face, to allow creator George Lucas to pass up hundreds of thousands of dollars in directing fees in exchange for retaining the Star Wars licensing and merchandising rights.

The results, now, are well-documented SW lore. Fans’ craving for everything Star Wars put toy company Kenner on the map, and by the time they were able to meet the unexpected and overwhelming demand, 40 million action figures were in the hands of kids and collectors by 1978. And that was just the beginning of what is now a multi-billion dollar toy franchise.

They weren’t perfect – those first toys.  They were poorly articulated (maybe not for their time, but…

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About Harry C. (1224 Articles)
Founder of The Next Issue Podcast and Pop Culture Uncovered, Harry has been reading comics since he could reach a news stand. He is also a cosplayer with his current favorite role as being Bishop, of the X-men. He is a fan of Marvel, Image and DC and is really passionate about making sure that kids get the opportunity to read. This leads him to getting out to places with comics that others no longer need and putting them into the hands of kids who will treasure them. His favorite comic characters are Batman, Spider-man, and Tony Chiu.

1 Comment on Star Wars action figures: 40 years of memories.

  1. Those are some cool action figures. I love Star Wars and believe it or not, I only watched my first Star Wars movie about 3 years ago, and I’m in my 30’s!


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