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Star Wars action figures: 40 years of memories.

Pop Culture Uncovered

If you can imagine (or remember) a time when Star Wars wasn’t a household name, and the space western was considered something of a gamble to produce and fund, you might somehow understand how 20th Century Fox was able, with a straight face, to allow creator George Lucas to pass up hundreds of thousands of dollars in directing fees in exchange for retaining the Star Wars licensing and merchandising rights.

The results, now, are well-documented SW lore. Fans’ craving for everything Star Wars put toy company Kenner on the map, and by the time they were able to meet the unexpected and overwhelming demand, 40 million action figures were in the hands of kids and collectors by 1978. And that was just the beginning of what is now a multi-billion dollar toy franchise.

They weren’t perfect – those first toys.  They were poorly articulated (maybe not for their time, but…

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About Armand (1262 Articles)
Armand is a husband, father, and life long comics fan. A devoted fan of Batman and the Valiant Universe he loves writing for PCU, when he's not running his mouth on the PCU podcast. You can follow him on Twitter @armandmhill

1 Comment on Star Wars action figures: 40 years of memories.

  1. Those are some cool action figures. I love Star Wars and believe it or not, I only watched my first Star Wars movie about 3 years ago, and I’m in my 30’s!

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