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Archie Comics and Torrid Partner for First-Ever Plus Size Betty & Veronica Collection

Torrid, the fastest-growing inclusive fashion brand in North America, is excited to announce its partnership with Archie Comics on the first-ever plus size Betty and Veronica collection, available today online and in select stores.

The Betty and Veronica collection with Torrid is based on best friends (and sometimes frenemies), Betty Cooper and Veronica Lodge, the original Archie Comics characters appearing in several long-running comic book series. Archie Comics is represented by King Features, a unit of Hearst and home to some of the world’s most popular entertainment characters including Popeye, Betty Boop, and Hägar the Horrible.

“The team at Torrid has been a dream to work with and we are extremely excited to see where they go with their new collection,” said Jon Goldwater, Archie Comics CEO and Publisher. “Archie Comics have been and always will be for everyone, and that applies to our merchandise as well. We can’t wait for fans to see how the Torrid team roll out their new line.”

Small details like a “Betty” embroidered collar or a “Veronica” lipstick printed trim gives retro-inspired silhouettes personality without being over the top. The eight-piece wear-now collection is designed for real women with real curves in mind.

“It’s so thrilling to be the first brand to offer a Betty and Veronica collection designed for women who wear sizes 10 to 30,” said Liz Muñoz, Torrid President. “The collection is the perfect mix of sweet, edgy, and friendship—our customers are going to love it!”

“We are proud to be launching the first-ever plus size collection for Betty and Veronica with Torrid,” said Carla Silva, VP and General Manager, Global Head of Licensing for King Features.

The eight-piece Betty and Veronica collection includes:

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ABOUT ARCHIE COMICS
Archie Comics is the leading mass market comic book publisher in the world and the home to a wide array of the most popular humor, action-adventure and superhero characters in entertainment, including Archie, Jughead, Betty and Veronica, Cheryl Blossom, Reggie, Kevin Keller, Josie and the Pussycats, Sabrina the Teenage Witch, Afterlife With Archie, the Dark Circle Comics superhero characters (The Black Hood, The Fox, The Shield, Sam Hill), Li’l Jinx and many more. Archie Comics have sold over 2 billion comics worldwide and are published around the world in a number of languages. In addition to comics, the Archie Comics characters are spotlighted weekly on The CW’s Riverdale TV series and have been featured in animation, television, film and music. Follow Archie Comics on Twitter, Facebook, YouTube and the Archie Comics Store.

ABOUT TORRID
Torrid designs and retails fashion apparel, swimwear, lingerie and footwear for stylish women sizes 10-30. Its exclusive collections inspire them to feel sexy, confident and downright irresistible. Torrid has 560+ stores across the U.S. and Canada, in addition to its online shopping destination, Torrid.com. Follow Torrid on Facebook (Facebook.com/Torrid), Instagram (@TorridFashion), Twitter (@TorridFashion), YouTube (YouTube.com/TorridFashion) or Pinterest (Pinterest.com/TorridFashion)

ABOUT KING FEATURES
King Features Syndicate is a unit of Hearst, one of the nation’s largest diversified media, information and services companies, and is a member of Hearst Entertainment and Syndication Group, which includes cable network partnerships, television programming activities, and newspaper syndication and merchandise licensing operations. King is one of the most experienced organizations in licensing and entertainment and represents some of the most recognizable global brands, including Betty Boop, Popeye, Olive Oyl, Flash Gordon, The Phantom, Beetle Bailey, Hägar the Horrible, Prince Valiant and Mandrake the Magician. For more information, please visit www.kingfeatures.com/licensing. Follow us on Twitter @KingFeatures. Like us on Facebook at www.facebook.com/KingFeatures

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