In an ad that is equal parts cool and clever, President Barack Obama takes some time to give Golden State Warriors guard Stephen Curry some pointers on resume writing, Connect 4 and his jumper (spoiler alert: Steph’s jumper is just fine). The ad is part of the My Brother’s Keeper initiative, a program dedicated to building a network of mentors in an effort to address issues facing young people, especially young men of color. The spot hits home in a genuinely familiar and light-hearted fashion.
The dearth of opportunity and education for young people is not breaking news, but an initiative like this one, actively seeking to address those deficiencies, is a novel idea, one whose time has come. The initiative’s website outlines the six milestones used to gauge the success of having young people connect with and regularly meet with a mentor, as well as offering ways for potential mentors to get started.
I’m a former middle school teacher. I know first-hand what it’s like to have an impact on a young person’s life, on helping to expand his or her worldview. This ad is a great example that, no matter who you are: leader of the free world, or basketball virtuoso with limitless range, there’s always something that you can teach, or something that you can learn.