I’ve been a gamer since the days of the Atari 2600. Games have been a way for me to escape my daily grind, and immerse myself in the lives & adventures of many different characters. I love video games. I love the art, the creativity, the immersion and the originality. In my opinion, most game developers over the years have become increasingly more successful in creating fantastical worlds, intriguing characters, and dynamic stories that really pull you in. I’ll say it again: I. Love. Video games.
That being said, would someone PLEASE help me understand this seemingly rising trend of celebrity-based (mobile) games? Why does the world of gaming need these? What purpose do they serve, except to boost a celebrity’s ego & make them more money? Where’s the immersion? Where’s the creativity?
In 2014, noted “person famous for doing nothing”, Kim Kardashian, partnered with game developer Glu Mobile, Inc. to create her mobile game “Hollywood”. In the game, players had to increase reputation by gaining fans. The ways this was accomplished was by booking “modeling & acting jobs”, appearing at clubs, and even GOING ON DATES (because that’s clearly the best message to send to young girls). The game was released to mediocre reception, garnering an average approval rating of 56.62/100 from sites like Metacritic and GameRankings. Color me not surprised.
In August of 2015, the mobile gaming world was subjected to “Path to Fame”, a game in which players assumed the role of a superfan of singer Demi Lovato. The object of the first episode of the game is apparently to make your character as pretty as possible, pick up guys, and aspire to be a “rock star”. Did I mention it requires an active internet connection so that players can be subjected to microtransactions and ads? This thing actually has a 4.5/5 star rating on both the Google Play store AND iTunes! WHY??
There are also games (all developed by Glu Mobile, Inc.) which will be focused on the “princess of pop” Britney Spears, break-up-song virtuoso Taylor Swift, rap artist Nikki Minaj, and even a currently-available game starring action film actor Jason Statham. Only in my most visceral nightmares could I imagine what the “stories” behind these games could be.
Truth be told, I think a little part of my soul died while researching this article. I don’t understand the allure of these games, I don’t see any replay factor, and I hate the fact that they’re typically loaded with the aforementioned microtransactions & ads, which just make them feel like a cash grab scheme. I’m suddenly reminded of an old idiom about “a fool and his money”…
Leave me a comment telling me your opinion on these “games”. Feel free to agree or disagree with me. If you like them, please enlighten me as to why. If you hate them as much as I do, please tell me why you think they’re so prevalent. I’d love to know.