‘MARVEL SUPER HERO SPECTACULAR’ TAKES OVER RETAIL WITH NATIONAL CELEBRATION AND NEW MERCHANDISE
Super-Sized Multi-Platform Campaign to Debut with Tie-ins across Television, Home Entertainment, Digital, Publishing, and Merchandise Beginning September 25
‘Spectacular’ also celebrates the much-anticipated retail launch of
Playmation Marvel’s Avengers on October 4
Glendale, Calif. (September 23, 2015) – Following the success of last year’s ‘Marvel Super Hero September’ campaign, Disney Consumer Products is kicking-off the second annual celebration on September 25 with five weeks of adrenaline-filled product offerings and activities for fans – including the launches of “Marvel’s Avengers: Age of Ultron” on DVD and Blu-ray, and the much buzzed-aboutPlaymation Marvel’s Avengers. This year’s campaign features a supercharged lineup of partners including Walmart, Target, Toys R Us and Party City, as well as Disney Store locations and DisneyStore.com, all of which will create programs designed to help fans celebrate their passion for all things Marvel.
Fans can expect to see a whole new lineup of products across a range of categories, including: Spider-Man Color Shock Slingers to complement the popular Avengers role play items all from Hasbro, new LEGO Spider-Man construction sets, the hot holiday toy favorite – Marvel RC Hulk Smash from JAKKS Pacific, a new Black Widow young adult novel authored by #1 The New York Times best-selling author Margaret Stohl, a personalized Marvel’s Avengers: Black Ops Field Guide by Sourcebooks, and the first introduction of Marvel characters as part of the Disney Store’s Tsum Tsum line of collectible plush. For mobile Marvel fans, all-new characters including Ultimate Spider-Man, Red Hulk, and Hulkbuster, along with 18 new levels of play will be available in “Mix+Smash