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TV Talk: NBC Names Scott Stemmermann VP Of Digital Marketing, NBC Universal Domestic Television Distribution

NBCUNIVERSAL LOGOS -- Pictured: "NBC" Stacked Logo on White: for Digital Use -- (Photo by: NBC)

NEW YORK – June 9, 2015 – Scott Stemmermann has been named Vice President, Digital Marketing, NBC Universal Domestic Television Distribution, it was announced today by Bear Fisher, SVP, Marketing & Brand Strategy.

In his new role, Stemmermann will oversee all multi-platform digital and social products associated with NBCU Domestic TV Distribution’s first-run television properties. In addition to managing Access Hollywood, Access Hollywood Live, Steve Harvey, The Meredith Vieira Show, and all shows produced from the Stamford Media Center, Stemmermann will lead digital and social strategy for prospective shows produced by the division.

“Scott has proven to be an invaluable member of our team,” says Fisher. “He has created and executed innovative ways to extend our social outreach and encourage fan engagement. We are excited to see the impact he will have on our other properties.”

“I am proud of what I have been able to accomplish thus far for Bear and the division,” says Stemmermann. “With my expanded role, I look forward to seeing the growth of all our original, first-run digital and social content.”

Stemmermann joined NBCUniversal Domestic Television Distribution in 2013 as Director, Digital Strategy. Under his leadership, existing shows like Steve Harvey and Access Hollywood saw large increases in fan engagement and custom content creation. Steve Harvey’s Facebook page grew to over 3MM likes and the show frequently makes the top 10 of Cynopsis’ Shareable Social TV Ratings. Stemmermann enhanced Access Hollywood’s online presence by launching exclusive digital content such as “Instant Access” and “Early Access on Facebook.” Now, Access Hollywood’s audience can connect with the brand at any hour of the day. In addition, he launched all digital and social assets for the premiere season of The Meredith Vieira Show.

Stemmermann began working at NBCUniversal prior to joining the division. With background in wireless, digital media and entertainment, Stemmermann joined the company supporting “Mobile Content Venture.” For this joint venture, he lead third party application developers on overall product features for “Dyle TV,” a mobile TV application and service. Prior to NBCUniversal, he spent several years at Viacom Media Group’s Digital Distribution department and also at Sprint Nextel in product marketing where he managed their mobile entertainment partners.

Stemmermann received his MBA from University of Missouri, Kansas City and his BA from Baker University in Marketing and Business Management. He currently resides in South Orange, New Jersey with his wife and daughters.

Scott Stemmermann

Scott Stemmermann

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Paul hails from Central Connecticut where he was a child of the 80’s. A lifelong lover of all things Sci-Fi, Paul is particularly fond of anything to do with Star Wars and Star Trek. He is also a huge Stephen King Fan. When he is not writing for PCU he is spending time with his wife and two geeky daughters.