I am the editor at large at a fledgling website called MovieFinatic (Yes, it is spelled FINatic on purpose). At this moment, we have managed to amass 100K site views, over 7k likes on Facebook, and 510 followers on Twitter within a 3 month time period. How you may ask? A combination of things. We have done extensive research to maximize our viewership to come up with a system that works for us, and could maybe work for you too.
Why are we sharing this information? Sharing is caring! We have had so many people help us along the way, we want to give back. Let me say this has worked for MovieFinatic, but may or may not work for you. Promoting your business, your blog, your videos is a risk in a of itself. Try different things, and use what works for you, and leave the rest behind. With that, lets get down to business!
1. TITLE: Typically, you want your title to be 250 characters. Use words that are common. Here is the short list of what you should think about when making your title:
- Words that are trending, even words that may be a bit shocking.
- Make sure it is a word that is searchable.
- Relevant Topic
Extremely long titles, or awkward titles will get you nowhere. You’ll have to be creative and come up with something that will automatically catch a potential reader’s attention. For Example:
2. PICTURES: When choosing a picture to go on your profile, or with your article you want to choose something colorful and/or bright. Something that will stand out among other pictures, and stand out in the eyes of the audience you are trying to reach. For example:
Try to stay away from pictures that include words. Like this:
People want to be teased a bit. Your picture gives them a preview of what they are about to see.
3. LINKS: Be add the link to your Facebook page and Twitter page on the bottom of your article. People may view your article, but they are more likely not going to spend time searching for you on Facebook or Twitter. So give it to them!
4. #HASHTAGS: Before posting anything to your page or profile add hastags to it. This can catapult your numbers if you know what to look for. Make sure you search a hashtag to make sure it is something that is trending with lots of potential for viewing. Just like this
5. Paid Boost: This method might be more affective on Facebook more than twitter, but you can give both a try to see what results you get. Some see this as cheating, or even deceptive, but why? You’re not buying views, you’re paying to present your material to a wider audience than you may have. It is up to each person to like your page or content.
You have several monetary options to choose from. Each option shows you how many people will see the picture and title of your article.
Just be sure to choose what you’re looking for.
There are 3 different types of audiences you can choose from. You can also add locations of where to target folks
Each target cost a different amount.
Keep in mind, that everyone that sees your article in their time line will not look at your article. I’ve deduced that the ratio of those that see it, to those that click and read your link might be 4:1 (or 25%)
For example, this picture reached 9604 profiles on Dacebook
But look at how many actually clicked the link to view the article
The major part of this is TIMING! That can make a difference between your content getting 100 views and 1000 views. For example:
This is great narrative about the marvel experience, but only saw 323 views. Although, it had a reached of 2300. Its possible if this has been published closer to the release of Ant-Man or the second Avengers film, or after release, this may have seen more views.
Like everything, it can be hit or miss. All of these things work together to help your content work in unison to get the most out of the audience you are surrounded by. You may not get it right all the time, but enough tries and you could be looking at 100k views!